The harsh effects of hair dye and hot styling tools can wreak havoc on your locks, causing them to lose their strength, softness and vibrancy. Redken’s new Acidic Bonding Concentrate range helps repair these damage-causing factors by targeting the weakened bonds that make hair vulnerable to heat, color and other environmental elements. This intensive pre-shampoo treatment is infused with a fortifying complex that works to strengthen and repair strands, leaving your hair up to 14x smoother***, 2x stronger*** and 90 percent more conditioned***.
Developed by Redken scientists, this advanced formula is enriched with Citric Acid, an alpha hydroxy acid found in the brand’s concentrated Bonding Care Complex, which helps to strengthen weakened hair for improved resiliency and strength. This four-step haircare regimen is the perfect solution for repairing damaged, dry and brittle hair, and it’s even safe for use on color-treated strands.
Redken’s acidic bonding concentrate contains a sulfate-free shampoo, two conditioners (one richer, one more lightweight for fine hair), an intense pre-treatment and a leave-in treatment. Each product is formulated to deliver powerful results and target different levels of damage, so it’s important to follow the recommended routine.
For best results, start with the Intensive Treatment. To use, divide your hair into sections and apply this sulfate-free bonding treatment to each section, focusing on the mid-lengths and ends. Allow it to penetrate the hair cuticle and deeply hydrate your strands, and then rinse it out thoroughly.
Next, lather your hair with the sulfate-free Bonding Concentrate Shampoo. This pH-balancing shampoo contains the same high-performance ingredients as the Intensive Treatment, including the brand’s concentrated Bonding Care Complex and Citric Acid, to reinforce your hair’s weakened bonds and provide ultimate strength repair, intense conditioning and color fade protection.
If your hair is especially dry or brittle, you may need to use this product more frequently than once per week. However, it’s always a good idea to consult with a professional stylist before making any major changes to your haircare routine.
Once you’ve shampooed your hair, it’s time to condition it with Redken’s acidic bonding concentrate conditioner. The sulfate-free conditioner has a rich, luxurious texture, and it’s also available in a lighter, more lightweight version for those with finer hair. To use, simply spritz this ultra-light conditioning liquid onto clean, damp strands while in the shower and rinse as usual. It instantly hydrates your strands, making them soft and silky to the touch and leaving them with a healthy-looking shine. redken acidic bonding