The Best FREE Marketing Technique On The Web: An Exclusive
Interview With Michael Southon
Copyright © 2002 Joshua Rose
And when you think of writing articles, it’s likely the
name, Michael Southon, pops into mind. Michael is simply
one of the web’s most published and successful article
writers. He’s been reprinted literally tens of thousands of
times and his articles can be found on over a staggering
8000 web sites.
Joshua: This is indeed a pleasure for me, Michael. Can
you tell us a little about your Internet background?
I got started out in online business in January 1999 with an
Ezine directory called the Business Directory of Ezines,
which I later renamed The Free Directory of Ezines. Back
then I was a total newbie and the idea of writing an article
that would get published seemed outrageous. But in May of
that year I wrote my first article “10 Tips For Successful
Ezine Advertising” and it was published a week later in
WebProNews (500,000 subscribers).
Joshua: Wow, that’s quite an entrance! I also seem to see
your articles all over the net. Can you summarize the
specific benefits you’re getting from writing articles?
This technique works on so many levels – for example, I get
‘name branding’ from people seeing my name over and over
again, I get free links to my sales page on hundreds of
websites, my ‘link popularity’ goes up because my articles
appear on hundreds of websites with an active link back to
my website, and that boosts my ranking in the search
engines, I get huge exposure to readers of Ezines or
Newsletters, and so on. It really is a multiplier effect.
Joshua: So, you’re killing a number of ‘big’ birds with
one stone. While this is great, let me ask you this: Is it
REALLY possible for the average person to be successful
writing articles? How about for those who feel they’re just
not good writers?
Absolutely. There’s a very well-known Ezine Writer who
writes very simple articles – they’re just a list of tips.
But they get published all over the Web and he’s made his
name and his success with those articles. You don’t need
any literary skills to succeed with this technique. MK bag for sale