Because these online store owners took the time to find ways to be more creative in grabbing the attention of this “would be buyer.” They pay attention to the details and make sure to get a good quality product picture.
Let’s face it, sometimes on the Web, the only thing that separates a product from selling or not is the picture. You maybe asking, “What makes a good product picture?” Good question. A good product picture depicts the item in a proper background setting. Let’s say you sell coffee tables online. A proper background setting for a coffee table would be a cozy living room, or sitting room setting. I have seen many online retailers try to sell a high end item like a coffee table with a plain white background and seem perplexed as to why it isn’t selling. White background pictures look nice and clean, but they are less effective. White background pictures are less effective for a few reasons:
1. It will not give the buyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don’t have a clue and wonder if it taller than a couch, a chair, or a foot stool? Remember, these folks are customers too. Do you want their business? A picture of the item in a natural setting such as a living room can be a tremendous help to these customers.
2. A white background picture does not help a person visualize how the item would look in a setting. Seeing the item in a setting helps them visualize it better for their situation.
3. Finally, the lighting in a white background picture can do the item little justice. The best pictures use real natural lighting as this allows the natural colors of the item to come across. Most white background pictures have been taken with hundreds of watts of light beaming at the object. Unless you live in a high intensity plant phototron, the item will never look the same as it does in the picture.
Another problem I have seen, in regards to pictures, is the picture is too small or fuzzy and a customer cannot make out any of the details. If you want to make the sale, it is vitally important that your customer is able to make out the details in a product picture. This is especially important with higher end items. There is no room for error on the Web. With the right quality of photo, you can definitely improve your chances of getting the sale.
Most online store owners are unaware of the vast power a great product picture could have on their sales. It is important to remember that you only have one chance to make that sale. You need to be creative and really stand out above the masses of online stores. If you really want to get ahead online…get the picture! Below are some top secret methods for getting a premium picture for your online store, the methods below are used by the most successful online stores today.
1) Always, always, always get a catalog style picture for the product you are selling. If the manufacturer or importer only offers white background photos or worse yet, out of focus product pictures we suggest moving on. Because the chances of selling an item with a bad picture is highly unlikely.outsourcing photo editing